Fashion. Music. Art.
It’s a way of life, a passion and the most predominant way we as individuals choose to define ourselves. Today the demographic of America is defined by what we wear, what we listen to and what we see as art defines’ who we are as people.
What one person might find to be a beautiful piece of art, another most certainly will not. We pride ourselves on our diverse and seemingly original ideas.
I recently took a poll of my girlfriends- asked them how they feel about themselves and what they potentially would like to change. When I asked my friends these questions every single one had complaints. Every single girl regardless of height, weight, age, ethnicity or occupation stated one resounding negative comment about her body after the other. Wanting to loose 10 -15 pounds was the most predominant statement amongst my friends by even my thinnest gal pals. (Believe me when I tell you that they are all beautiful.)
How we should look and feel comes from this seemingly primal need that woman have to be accepted by there peers. We need to fit in, to be a certain size, yet we strive to be individuals intellectually. This massive competition to look better than our friends, our peers at work, family, sisters, random chicks at the bars and clubs we frequent…. Is so very unhealthy.
I realized that we are taught at such an early age to sharpen our teeth- that we never even get the chance to learn how to love or to just be ourselves.
Love thy neighbor? Never, I want her shoes… and I’ll swipe her boyfriend and wallet while I am at it. Why the hostility? Where does this jealousy come from? This desire to always be better, thinner, prettier, richer than everyone else?
Why aren’t woman taught to celebrate our differences? Why do we feel the key to success is through the physical exploitation of our bodies? Why are men taught to work together as a team in so many sporting environments- and woman are taught to compete for lovers, jobs, internships, degrees and outfits? Do we just blame society, media or our supposed female role models?
Thus, I’ve had an epiphany…and I don’t care if you call me a hippie.
I want to build a brand that capitalizes on the adverse.
A place where differences are celebrated, individuality is encouraged, and confidence is inspired.
Thrift Riot- an alternative fashion brand that represents people who are able to be real…. are able to feel good in their own skin and clothing. A Thrift Riot fashionista loves themselves and others without judgement.
Life is a constant and ever-flowing current of elements both recycled and new. If you let go and embrace it- LIFE CAN BE A RIOT.
Thrift Riot: Leah Joy Lindner